Copywriting Basics

Your Guide to Copywriting for the Web

This eBook covers:

• Chapter 1 – Why Writing Copy for the Web is Different
• Chapter 2 – Visitors Are Important to You
• Chapter 3 – Plan in Order to Succeed
• Chapter 4 – How to Write Effective Copy for the Web
• Chapter 5 – How to Find Effective Keywords and Keyword Phrases
• Chapter 6 – Keep it Short and Sweet
• Chapter 7 – Other Essential Components for Good Copywriting
• Chapter 8 – Get a Headline that Grabs
• Chapter 9 – How to Go About Writing a Headline
• Chapter 10 – Test the Tone of Your Headlines
• Chapter 11 – Make Your Text Links Look the Same
• Chapter 12 – Be Positive from Beginning to End